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The New Rules of VIRAL Marketing


We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, ďone person sends it to another, then that person sends it to yet another,...
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The Measurement Inversion in PMS


In his book How to Measure Anything - Finding the Value of Intangibles in Business, Douglas Hubbard makes an astute observation†regarding how companies measure the value of their IT or software projects: ...
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Now thatís a Big PaaS Market


Prominent industry observers such as Dion Hinchcliffe, Phil Wainewright, and McKinsey have been busy lately discussing the rapidly evolving ďplatform as a serviceĒ offerings from companies such as salesforce.com, Amazon, and Google. One frequently...
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Redesign Your Website? Check these Simple Tips


There's no secret sauce and this site redesign was more about implementing the various things I have learned in the last 5 years. These tips will help people who are planning to launch a new website or getting a fresh coat of paint for an old...
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My Favorite Blogs & Websites of 2008


Following are the top 20 websites / blogs that I pay most attention to as per FeedDemon. The snapshot on the left was captured in June (for comparison) while the one on right reflects my current reading...
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Sales & Marketing People - tell us about your CRM!


I’m writing to ask you about the CRM tools that you use, so that we can make an informed decision and share some knowledge with the community. As I’m also doing some due diligence for Adaptive Path, I can also share some of what...
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